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What is SMS Consulting | What We Do

Those SMS Has Served

“Once a year for the past four years, SMS has conducted a review of our mortgage operations followed by a mini real estate planning session with a cross-functional group of staff and management. The payoff: Stronger focus on real estate, best practices for greater effectiveness, cutting red tape, better teamwork and buy-in, and better all-around bottom line results.”
Robert Street, President/CEO
American First Credit Union
La Habra, CA 90631
($700,807,884 in assets as of December 2008)

“Strategic Mortgage Solutions has been an integral part of our overall mortgage planning for a number of years. Their unique perspective on credit unions and the mortgage business have helped BCU develop capabilities and strategies that have allowed us to take our business to new levels.”

Robert McKay, SVP/COO
Baxter Credit Union
Vernon Hills, IL 60061
($1,335,397,944 in assets as of December 2008)


“Tracy has been a tremendous help and resource to us at CUJC. With her assistance I feel we've come a long way in determining and reaching our real estate goals. Her expertise and commitment to help us succeed has simply been awesome! Thank you.”

Lee Patrick, Executive Vice President
Credit Union of Johnson County
Lenexa, KS 66215
($209,224,480 in assets as of December 2008)


“Having never before offered a first mortgage product, we knew expert help was needed and SMS proved to be all we could have hoped for, and more.  A skilled communicator and creative problem solver, Tracy worked with our team to condense vendors and options into the choices that fit our strategic needs and emerging expertise.  Results continue to exceed our expectations.”

Michael Swalley, President/CEO
Dominion Credit Union
Richmond, VA 21261
($176,515,581 in assets as of December 2008)


“SMS has done a fabulous job. I enjoy working with Judy and think her analysis and recommendations are spot on. I am very excited about the implementation and believe it will be successful.”

William O'Brien, Senior Vice President of Lending
Kinecta Federal Credit Union
Manhattan Beach, CA 90266
($4,242,718,876 in assets as of December 2008)


“The report that SMS provided was excellent and gave me some great insights into what needs to happen in order for Tower’s real estate program to reach the next level.”

Richard Brake, SVP
Tower Federal Credit Union
Laurel, MD 20707-3589
($1,829,156,032 in assets as of December 2008)


“We made an aggressive goal to move from being a retail mortgage lender to a correspondent lender in less than a year. SMS helped us plan and prioritize the steps needed to implement a mortgage program that fits our credit union's history and strategic goals. Tracy was a valuable key to our success!”

Marino Napalan, Jr., VP Lending
Watermark Credit Union
Seattle, WA 98101
($543,829,119 in assets as of December 2008)


“We were looking at ways to improve our secondary market functions as we were selling more and more loans to Fannie Mae. Strategic Mortgage Solutions helped us review our operations and develop a game plan for strengthening our program. SMS's insight and expertise really made a difference. In the end, we were able to implement some quick changes for immediate improvement and had a plan for the longer term.”

Tim Mislansky, SVP, Wright-Patt Credit Union

President, Wright-Patt Financial Group
Fairborn, OH 45324
($1,403,703,424 in assets as of December 2008)

Founder Tracy Ashfield | Those SMS Has Served