Building Market Share

Credit Unions have less than 2% of the mortgage market. What can we do to change that? We’ll show you how to develop new sources of business for your mortgage program.

• Working with Housing Programs—Many townships, counties and states have non-profit groups that are committed to helping residents with housing issues. There are downpayment assistance programs, grant programs and a host of other resources out there. We’ll show you how to find them and build partnerships that benefit you and your members.
• Dealing with Real Estate Agents—It’s an uphill battle, one few credit unions are winning. We’ll show you how to determine what your Realtor strategy should be and how to make this business source productive.
• You and Your Community—There are numerous organizations out there. How can you use your community involvement to help establish the credit union as a trusted resource for member’s homeownership and mortgage needs.
• Getting the Word Out—Focus on your strengths, not your rates! Getting the word out and building a referral network are keys to growing your marketshare.

Cost: $295 per person (lunch provided)
Who Should Attend: lenders eager to accelerate their mortgage programs